Sony launches music streaming overhaul

Sony has launched a music streaming overhaul in a bid to break Apple's supremacy of the online music business.

The Japanese company's “Music Unlimited powered by Qriocity” is a cloud computing-based digital music service that does not engage downloading tracks like Apple's iTunes.

Instead, a subscription gives users access to a catalogue of about six million songs, which can streamed to Sony's Internet-connected devices like the PlayStation 3, personal computers and Bravia TVs. The service can be synchronized with a user's existing music files, including iTunes, Sony said.

The service began in the UK and Ireland on Wednesday and will be revolved out in Australia, Canada, France, Germany, Italy, Spain, New Zealand and the United States next year. - Sapa-AP