The major variation between Rdio and most modern subscription services, such as Napster, Rhapsody and Zune Pass, is Rdio's use of subscribers' online social networks to recommend songs.
Where other services uses algorithms that base recommendations on the music a person listens to, Rdio base its suggestions on music a subscriber's friends like. The service does this by giving users the option to follow up the musical tastes of friends and people on Facebook and Twitter in order to discern new songs.
Rdio also offers mobile subscribers offline access to their music collection by downloading songs to their devices' hard drives. While the option is not yet regular in the industry, others, such as MOG and Europe's Spotify, offer similar services.
Industry observers look forward to Apple to eventually launch a music subscription service based on its achievement of LaLa last December. However, the company has yet to announce its plans.
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